
Podcast
Podcast
What do custom mattresses, thyroid cancer, and a 50-person marketing agency have in common?
In this episode of A Founder’s Life, David Mink, CEO of Avalaunch Media, shares his incredible journey from building one of the first custom mattress e-commerce businesses to scaling a thriving digital marketing agency — all while raising six kids and overcoming a serious health scare.
David Mink is the founder and CEO of Avalaunch Media, one of the fastest-growing marketing agencies in the United States. Since launching Avalaunch in 2012, David has scaled the company to an 8-figure business with 50 team members, working with some of the world’s most recognized brands including Red Bull, GoPro, Microsoft, AT&T, and Tige.
David’s entrepreneurial journey began in college when he co-founded one of the first custom mattress e-commerce businesses, growing it into a 7-figure company before moving on to earn his law degree. Along the way, he discovered a passion for digital marketing and the impact it could have on transforming businesses. That passion became the foundation of Avalaunch Media.
Over the past 15 years, David has:
Built and scaled companies across multiple industries
Grown Avalaunch Media into a national leader in digital marketing
Spoken at dozens of marketing and business conferences
Served on the Digital Marketing Advisory Board at Utah Valley University
Helped companies in legal, insurance, B2B SaaS, healthcare, e-commerce, and financial services maximize their marketing ROI
From working with hundreds of companies, David has seen a clear pattern: businesses with well-structured marketing organizations thrive, while those without waste time and money. To solve this, he pioneered the first fractional CMO, agency-backed solution, giving businesses access to strategic marketing leadership supported by a full-service team.
David’s mission is simple: to share his expertise and build scalable marketing systems that help businesses grow, succeed, and create lasting impact online.
What do custom mattresses, thyroid cancer, and a 50-person marketing agency have in common? 💡
In this episode of A Founder’s Life, David Mink, CEO of Avalanche Media, shares his incredible journey from building one of the first custom mattress e-commerce businesses to scaling a thriving digital marketing agency — all while raising six kids and overcoming a serious health scare.
• Early Career: Started in entrepreneurship through a hotline job, later launching a custom mattress company.
• Big Challenge: Facing a thyroid cancer diagnosis that reshaped his priorities.
• Turning Point: Founding Avalanche Media and scaling it to a 50-person team.
• Personal Growth: Redefining balance across physical, mental, social, and spiritual dimensions.
• Business Success: Building a thriving digital marketing agency serving diverse clients.
• Future Vision: Teaching entrepreneurs to recognize patterns and lead from purpose.
👤 Connect with Today’s Guest – David Mink
Website: https://avalaunchmedia.com/
LinkedIn: https://www.linkedin.com/in/davidmink/