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Podcast
Podcast
In this episode, Leo Gestetner chats with Hema Dey, founder of Iffel International, about her journey from Malaysia to leading a global marketing agency, balancing single motherhood, entrepreneurial challenges, and her passion for creating opportunities, fostering growth, and living a vibrant, purpose-driven life.
Hema Dey, an award-winning New Zealander, is a trailblazer in digital marketing and the founder of Iffel International. She developed the innovative SEO2Sales™ methodology, which blends neuroscience with AI and Google’s algorithms to enhance online visibility and lead generation. With nearly three decades of global experience in sales, marketing, and technology, Hema is renowned for her ability to connect modern sales strategies with advanced search technologies. A captivating keynote speaker, she offers actionable insights into AI-driven marketing, consumer psychology, and sales transformation, shaping the future of digital marketing on a global scale.
In this episode, Leo Gestetner sits down with Hema Dey, founder and CEO of Iffel International, to explore her remarkable journey from her roots in Malaysia to leading a global marketing agency in Orange County, California. Hema shares how her international career, spanning over 35 countries, shaped her passion for connecting people, fostering growth, and creating opportunities.
As a single mother of two, Hema provides a candid look at the challenges and rewards of balancing entrepreneurship with family life. From her innovative approach to marketing with the fusion of SEO and traditional strategies to her love for comedy and Latin dancing, Hema’s story is one of resilience, creativity, and purpose.
Early Life and Career: Growing up in Malaysia, migrating to New Zealand, and discovering her passion for marketing.
•Entrepreneurial Journey: Founding Iffel International and pioneering the SEO-to-sales fusion to help businesses grow.
•Balancing Life: Insights on navigating single motherhood while running a successful business.
•Passion and Purpose: How her love for people, comedy, and dancing brings balance and joy to her life.
•Creating Opportunities: The impact of her work on job creation and fostering diversity in the workplace.
This episode is packed with inspiration, practical advice, and powerful lessons for founders, entrepreneurs, and anyone striving to create a meaningful life.
Connect with Hema on: https://www.linkedin.com/in/hemadey/
Know more about Iffel International: https://www.iffelinternational.com/
Discover Hema’s book: https://express.adobe.com/page/x2CfdBiS7a662/
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