Podcast
Podcast
In this episode of A Founder’s Life, Leo Gestetner sits down with Lee Roquet—a 25-year tech and startup veteran who traded hustle culture for purpose, nature, and a balanced life. From scaling SaaS companies and building a physical product business from scratch, to tracking outdoor hours like P&L spreadsheets, Lee shares what it really means to live well while leading.
If you’re a founder, exec, or high-performer seeking a more sustainable way to work and live—this episode is for you.
Lee Roquet is a builder—of teams, systems, and customer-obsessed companies. With 20+ years of experience in SaaS and ecommerce, he’s led transformations from the inside out, including his most recent role as CEO of Finch, where he helped evolve the agency into a global SaaS powerhouse. A champion of Experience Management (XM) and customer lifetime value, Lee knows that sustainable growth starts by listening and ends with results.
Equal parts strategy and soul, Lee’s sweet spot is where CX meets business health—translating data into action, silos into systems, and teams into trusted partners. When he’s not leading change or mentoring the next wave of leaders, he’s outdoors with his wife Liz and son Cooper, skiing, biking, hiking, or enjoying life in the mountains of Idaho.
In this episode of A Founder’s Life, Leo Gestetner sits down with Lee Roquet—a 25-year tech and startup veteran who traded hustle culture for purpose, nature, and a balanced life. From scaling SaaS companies and building a physical product business from scratch, to tracking outdoor hours like P&L spreadsheets, Lee shares what it really means to live well while leading.
If you’re a founder, exec, or high-performer seeking a more sustainable way to work and live—this episode is for you.
Early Career Roots:
From ski bum to bartender to co-founding a coffee delivery biz in Idaho’s mountains.
Scaling Startups:
Played key roles in multiple companies—from employee #1 to C-suite leader, including scaling DECT and a BI company through acquisition.
Founder Fitness:
Strives for 400 hours of outdoor exercise per year—biking, skiing, hiking, and yoga—to stay mentally and physically sharp.
Family First:
Supports his wife’s 16-year coffee roasting business and enjoys working alongside his son, who recently joined the family company.
Mental Clarity Practices:
Journaling and executive coaching helped him overcome self-doubt and find clarity in transitions.
Redefining Success:
Now focused on building a life filled with energy, purpose, and presence—for his team and his family.
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