Podcast

A Founder's Life:

Balancing Entrepreneurship, Family, Health, & Fun​

Podcast

A Founder's Life:

Balancing Entrepreneurship, Family, Health, & Fun​

Ep #23 - Startup Lessons They Don’t Teach in Grad School - Reeto Mookherjee

In this episode of A Founder’s Life, host Leo Gestetner sits down with Reeto Mookherjee, co-founder and CEO of Angler AI, to discuss his journey from academic researcher to startup founder. Reeto shares the pivotal moments that changed his life—from turning down a tenure-track role to founding an AI-driven adtech company solving real-world marketing challenges in the post-privacy era.

Whether you’re a data-driven leader, aspiring entrepreneur, or founder juggling family and business, this conversation is packed with relatable lessons.

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Guest Info

Reeto - Angler Headshot
Reeto Mookherjee is the CEO and Co-Founder of Angler AI, the world’s first predictive conversion API software designed to help brands reach new customers, enhance their datasets, and optimize digital marketing efforts. With over 18 years of experience, Reeto has specialized in building AI and machine learning applications across retail, B2B commerce, pricing science, revenue management, and consumer marketing. He has built globally distributed teams of 100+ data professionals for several Fortune 100 companies.

Before co-founding Angler AI, Reeto held senior leadership roles at GoodRx (SVP of Data), Fandango/NBCUniversal (VP, Data & Analytics), Ingram Micro (Executive Director, Global Pricing & Analytics), and contributed to successful ventures at Lattice Engines (exit: D&B), Expedia, Zilliant, and Oracle Retail. He holds multiple patents and has authored over 30 peer-reviewed publications. Reeto is also an INFORMS Edelman Laureate (2015) for his work in pricing optimization and predictive analytics in B2B technology distribution.

Based in Southern California, Reeto enjoys photography when he’s not focused on growing Angler AI.

Show Notes

About this Episode

In this episode of A Founder’s Life, host Leo Gestetner sits down with Reeto Mookherjee, co-founder and CEO of Angler AI, to discuss his journey from academic researcher to startup founder. Reeto shares the pivotal moments that changed his life—from turning down a tenure-track role to founding an AI-driven adtech company solving real-world marketing challenges in the post-privacy era.

Whether you’re a data-driven leader, aspiring entrepreneur, or founder juggling family and business, this conversation is packed with relatable lessons.

Highlights

  • From Professor to Practitioner: How Reeto’s path from a PhD in game theory to startup founder unfolded after a single internship offer.

  • Solving Real Problems with AI: Building Angler AI to help consumer brands navigate the new post-privacy ad landscape.

  • Immigrant Roots & Family First: Balancing startup chaos with raising twins and staying connected to family across the globe.

  • Mental Health & Mentorship: Reeto shares how he prioritizes mental wellness and leans on mentors to stay grounded.

  • Startup Resilience: Learning to zoom out, trust the process, and celebrate small wins in the face of uncertainty.

  • Advice to Founders: “There’s no perfect time. Just start—and let the path evolve.”

Resources

Learn more about Angler.AI: 

https://www.getangler.ai/

Connect With Reeto:

https://www.linkedin.com/in/reetomookherjee/

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