As an entrepreneur, I’ve learned that hiring people who are smarter than I am is not only essential but also liberating. I want individuals who can do their jobs better than I ever could. This allows me to focus on other aspects of life, knowing that the work is in capable hands.

One prime example is my recruitment team. I’m not a recruiter, but I have some fantastic recruiters who excel far beyond my abilities in that area. They are experts at what they do, and I trust them completely.

When I hire, I look for people who are excellent at their core role and possess confidence in their abilities. These individuals don’t just perform their tasks—they bring creativity and intelligence to the table, driving the business forward in ways I couldn’t do alone.

By surrounding myself with people who excel in their fields, I find balance in other parts of my life—whether it’s spending time with family, focusing on health, or simply enjoying life. I can relax, knowing that the smartest people are managing key areas of my business.

One challenge I face, particularly in the US, is the high cost of hiring top talent. However, by expanding my recruitment globally, I attract the best minds from around the world, often at more reasonable rates.

Ultimately, I believe in letting others excel. I don’t stifle creativity or intelligence. Instead, I encourage it, because thriving success is about building a strong team and trusting them to shine.