Podcast
Podcast
In this episode, Alison opens up about pivoting careers, managing a company headquartered in Toronto while living in NYC, raising two boys, staying healthy on the road, and why she rejects the traditional idea of “balance” in favor of real-life integration.
This is a conversation for anyone navigating career reinvention, growth-stage leadership, or the messy middle of work + life.
Alison has 25+ year experience as an e-commerce, retail, and consumer products executive. She has led and scaled several businesses spanning B2C, DTC, B2B and subscription. Her passion is working with small and mid-sized consumer brands to achieve their growth goals. Currently, she’s the CEO of Jewlr, a private-equity-backed DTC jewelry company headquartered in Toronto, Canada. Prior to this role, she was the President and CMO of Boxed in New York City, where she currently resides with her husband and two sons. Alison holds an MBA from Harvard Business School and an undergraduate degree from Cornell University.
In this episode, Alison opens up about pivoting careers, managing a company headquartered in Toronto while living in NYC, raising two boys, staying healthy on the road, and why she rejects the traditional idea of “balance” in favor of real-life integration. This is a conversation for anyone navigating career reinvention, growth-stage leadership, or the messy middle of work + life.
• Early Career: Finance → consulting → consumer brands like Weight Watchers & Barnes & Noble.
• Big Challenge: Leading a public company through Chapter 11.
• Turning Point: Leaving big companies for startups — discovering the power of ownership.
• Personal Growth: Redefining balance as integration, not separation.
• Business Success: Now leading Jewlr through brand refocus and manufacturing-backed growth.
• Future Vision: Build a modern DTC brand rooted in emotional connection and craftsmanship.
👤 Connect with Today’s Guest – Alison Weick
• LinkedIn: https://www.linkedin.com/in/aweick/
• Instagram: @Alison_Weick
• Company: https://www.jewlr.com/
