Podcast
Podcast
In this episode of A Founder’s Life, Leo Gestetner sits down with Ken Rusk, best-selling author of Blue Collar Cash and founder of multiple construction companies, to talk about what it means to live with intention—before chasing titles or degrees. From ditch-digging at 15 to running a 200+ person company, Ken shares his unique approach to wealth, health, and time freedom.
Ken Rusk is a best-selling author, entrepreneur, and blue-collar advocate showing that there’s no degree required for comfort, peace, and freedom.
Started at the young age of 15 as a ditch digger, President of Rusk Industries, blue collar construction entrepreneur, and author of Wall Street Journal Bestseller Blue-Collar Cash. Proud advocate of creating a strong vision for your life, and the pursuit of Comfort, Peace & Freedom.
In this episode of A Founder’s Life, Leo Gestetner sits down with Ken Rusk, best-selling author of Blue Collar Cash and founder of multiple construction companies, to talk about what it means to live with intention—before chasing titles or degrees. From ditch-digging at 15 to running a 200+ person company, Ken shares his unique approach to wealth, health, and time freedom.
Early Career: Started working at 15 digging ditches, later opened franchises nationwide before founding his own construction company in 1986.
Big Challenge: Found himself working 70+ hours a week and realized he was losing the very freedom he started his company to have.
Turning Point: Chose to restructure the business, delegate, and make himself “irrelevant” to day-to-day operations.
Personal Growth: Became obsessed with longevity—blood work, supplements, golf, family cooking nights, and creating memories.
Family & Balance: Lives by the idea that time is more valuable than money; schedules personal priorities before work.
Founder Wisdom: “You’re not lazy. You’re unplanned.” His advice? Start with the life you want—then build the business around it.
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