Charlie Cole is the CEO of XGen AI and one of the most respected voices in global e-commerce, digital transformation, and AI-driven customer experience. With more than two decades of leadership across some of the world’s most recognized retail and consumer brands, Charlie has built a career at the intersection of technology, data, and human behavior.

Before joining XGen AI, Charlie served as Global Chief eCommerce Officer for Samsonite, where he oversaw digital strategy across more than 100 countries. He was also the Chief Digital Officer for Tumi, helping guide the company through its acquisition by Samsonite. Earlier in his career, he held executive and advisory roles at Lucky Brand, Assembled Brands, Schiff Nutrition, and several venture-backed startups.

Known for his ability to translate emerging technology into practical business outcomes, Charlie is now focused on leading XGen AI toward the future of agentic commerce—a more adaptive, personalized, intelligence-driven evolution of how consumers discover, shop, and interact with brands online.

Outside of work, Charlie is a father, a world traveler who has visited more than 90 countries, and an athlete with a deep commitment to personal health, sleep, and balance. His leadership philosophy centers on self-awareness, humility, and doing “everything you can today” as a measure of a life well lived.