Podcast

A Founder's Life:

Balancing Entrepreneurship, Family, Health, & Fun​

Podcast

A Founder's Life:

Balancing Entrepreneurship, Family, Health, & Fun​

How to Turn Industry Expertise into a Thriving Business - Liz Andarcia - S3 - E6

In this episode of A Founder’s Life, host Leo Gestetner sits down with Liz Andarcia, co-founder of Rise Collective Consultants and former Williams-Sonoma executive, to explore what it takes to pivot from a long corporate career into entrepreneurship—and design a life you truly want.

After 20 years leading sourcing and product development across iconic brands, Liz traded the 9–5 for a consultancy that helps brands take products from concept to shelf. Her journey is a testament to following your instincts, building a business around your values, and tapping into the power of your network.

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Guest Info

Liz Andarcia is the founder and principal consultant of Rise Collective, a women-led consultancy specializing in strategic sourcing and product development for purpose-driven retail brands.

With over 25 years of experience as a sourcing executive spanning Fortune 500 companies like Williams- Sonoma, Inc., to startup brands, Liz has built ethical, scalable supply chains and brought countless products from concept to shelf. Today, she serves as a trusted sourcing expert to both early-stage startups and established brands—helping them navigate growth, optimize operations, and launch with intention.

Through Rise Collective, Liz brings big-brand discipline and a values-first approach to the next generation of home and lifestyle businesses.

Show Notes

About this Episode

In this episode of A Founder’s Life, host Leo Gestetner sits down with Liz Andarcia, co-founder of Rise Collective Consultants and former Williams-Sonoma executive, to explore what it takes to pivot from a long corporate career into entrepreneurship—and design a life you truly want.

After 20 years leading sourcing and product development across iconic brands, Liz traded the 9–5 for a consultancy that helps brands take products from concept to shelf. Her journey is a testament to following your instincts, building a business around your values, and tapping into the power of your network.

Highlights

  • Early Career: Started at Williams-Sonoma right out of college, spending 20 years in sourcing and product development across all brand portfolios.

  • Big Challenge: Realized the constraints of corporate life limited her ability to spend time with family and travel.

  • Turning Point: During COVID, decided to leave her 9–5 to create more flexibility—without a concrete business plan.

  • Personal Growth: Built a life centered on health, family, and exploration, traveling extensively and prioritizing meaningful time.

  • Business Success: Co-founded Rise Collective Consultants, offering end-to-end product development services with fractional industry experts.

  • Future Vision: Continue growing the business while maintaining a lifestyle of freedom, travel, and helping entrepreneurs bring ideas to life.

Resources

Learn more about Rise Collective Consultants:

https://www.risecollectiveconsultants.com/

Connect with Liz:

https://www.linkedin.com/in/lizreidbaumel/

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