Podcast

A Founder's Life:

Balancing Entrepreneurship, Family, Health, & Fun​

Podcast

A Founder's Life:

Balancing Entrepreneurship, Family, Health, & Fun​

Make Sure Entrepreneurship Is Fun – Marlo Fogelman | S7 E7

Entrepreneurship requires constant evolution. What worked five years ago or even last year may not be enough today. For Marlo Fogelman, staying curious and being willing to figure things out has helped her navigate more than two decades of entrepreneurship and some of the biggest transformations the marketing industry has ever experienced.

In this episode of A Founder’s Life, Leo Gestetner sits down with Marlo Fogelman, Founder and CEO of marlo marketing, to discuss entrepreneurship, marketing, artificial intelligence, leadership, personal development, and why curiosity may be one of the most valuable skills a founder can develop.

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Guest Info

Marlo Fogelman is the Founder and CEO of marlo marketing, an integrated marketing communications agency based in Boston serving hospitality, food and beverage, CPG, and lifestyle brands across the United States.

Originally trained as a lawyer, Marlo earned a master’s degree in international relations and passed the bar exams in both New York and Massachusetts before an unexpected opportunity introduced her to public relations. Early in her marketing career, she took over the Starbucks New England account, turned the struggling relationship around within three months, and eventually brought Starbucks with her when she launched her own company. 

More than two decades later, Marlo Marketing has evolved from its PR roots into an integrated agency spanning brand strategy, social media, digital marketing, influencer marketing, fractional CMO services, and generative engine optimization. Marlo’s philosophy is rooted in curiosity, continuous evolution, and a willingness to figure things out rather than relying solely on what worked in the past.

About this Episode

Entrepreneurship requires constant evolution. What worked five years ago or even last year may not be enough today. For Marlo Fogelman, staying curious and being willing to figure things out has helped her navigate more than two decades of entrepreneurship and some of the biggest transformations the marketing industry has ever experienced.

In this episode of A Founder’s Life, Leo Gestetner sits down with Marlo Fogelman, Founder and CEO of marlo marketing, to discuss entrepreneurship, marketing, artificial intelligence, leadership, personal development, and why curiosity may be one of the most valuable skills a founder can develop.

Highlights

  • Early Career: Trained as a lawyer and passed the New York and Massachusetts bars before unexpectedly discovering a career in public relations.
  • Big Break: Took over Starbucks’ struggling New England PR account and turned it around within three months.
  • Turning Point: Left agency life and launched her own company with Starbucks as her first client.
  • Business Evolution: Grew marlo marketing from a PR firm into an integrated agency spanning branding, digital, social, influencer marketing, fractional CMO services, and GEO.
  • Major Challenge: COVID devastated the hospitality-focused business, forcing Marlo to adapt while working intensely to save the company.
  • Big Insight: Marketing today is less about what you already know and more about curiosity, adaptability, and figuring things out.
  • Personal Evolution: Shifted away from allowing work to dominate everything and now intentionally prioritizes health, travel, friendships, and flexibility.
  • Core Philosophy: Whatever you build, make sure it’s fun—even through the challenges—because entrepreneurship is too demanding to spend your life building something you don’t enjoy. 

Resources

👤 Connect with Today’s Guest

Website: www.marlomarketing.com
LinkedIn: www.linkedin.com/in/marlo-fogelman-483977/

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