Podcast
Podcast
What happens when a long-time corporate marketer walks away from consolidation and layoffs to build something rooted in passion, honesty, and service?
In this episode, Steven Muro, Founder & President of Fusion, shares how he left L’Oréal and Procter to create a 27-year marketing agency serving the produce industry long before research or communications were common in that space.
Founder/President of Fusion
Career: Past Director of Sales and Marketing for a division of L’Oreal, past Vice President Marketing, Worldwide, for a division of Procter & Gamble, currently Founder/President of Fusion, an award-winning, Ventura County California based firm dedicated to marketing fresh, nutritious, and sustainable foods.
Community Service: Past president of a San Fernando Valley Business Improvement District; member of the Community Advisory Board of the Public Media Group of Southern California (Public Television KCET). Current Board Chair of AMFB, a non-profit organization working closely with local government to provide relief and services for the unhoused population, Board of Directors and Secretary of Crestview Mutal Water Company (a water utility company in Southern California).
Steven is a native Californian and is married with three sons.
About Fusion – a complete B2B Marketing Agency: Fusion provides clear business direction through consumer, shopper and category research, data analytics, market insights and creative communications that help client’s grow. Fusion works with fresh produce and food companies in the retail grocery sector to uncover dynamic sales growth and brand opportunities. Fusion’s experienced team of creative marketers, analytical and research professionals provide clients with informed guidance, business acumen, fact-based thinking and innovation that deliver positive results for programs, campaigns and activities.
What happens when a long-time corporate marketer walks away from consolidation and layoffs to build something rooted in passion, honesty, and service?
In this episode, Steven Muro, Founder & President of Fusion, shares how he left L’Oréal and Procter to create a 27-year marketing agency serving the produce industry long before research or communications were common in that space.
• Early Career: Marketing roles at L’Oréal and Procter before leaving corporate consolidation.
• Big Challenge: Starting Fusion during industry shifts; pioneering research-driven produce marketing.
• Turning Point: Realizing integrity — not profit — should drive every client decision.
• Personal Growth: Lifelong cyclist, vintage tech enthusiast, devoted father & husband.
• Business Success: Built a long-standing, people-centric marketing agency serving a national industry.
• Future Vision: Keep helping clients, mentoring young entrepreneurs, and doing what he loves.
👤 Connect with Today’s Guest – Steven Muro
