Ajay Gupta is the Founder and CEO of Stirista, a data-driven marketing and identity solutions company serving brands across the country. Known for his resilience, creativity, and people-first leadership style, Ajay has spent more than a decade helping organizations better understand their customers and grow through smarter, privacy-compliant data.

Ajay’s path into entrepreneurship is anything but traditional. A creative writing major who started his career in political campaigns, he found his way into marketing and quickly discovered a passion for data, storytelling, and solving complex problems. In 2009, he founded Stirista with a simple idea: make it easier for companies to reach the right audiences with accuracy and transparency.

Under his leadership, Stirista has grown into a national player expanding across industries, building a global team, and developing a culture that feels more like family than a corporation. His approach emphasizes curiosity, humility, and personal connection, whether he’s guiding the organization through major pivots or mentoring new leaders.

Ajay is also committed to personal balance. He draws energy from running, fitness, travel, and reading fiction, integrating creative inspiration with business strategy. His leadership philosophy centers on passion, continuous learning, and embracing challenges as opportunities for reinvention.