Heather Udo is a visionary entrepreneur, inventor, and leader in the e-commerce and media technology space, with more than 15 years of experience creating and scaling innovative digital solutions. She is the Founder and CEO of Shoppable®, a technology company that enables media companies, brands, and retailers to bring checkout anywhere consumers discover and engage with products.

Heather is the inventor of four U.S. patents for universal checkout technology and has been at the forefront of redefining how commerce integrates into digital content. Under her leadership, Shoppable® has earned widespread industry recognition, including being named one of Entrepreneur Magazine’s “100 Brilliant Companies,” a Webby Award Honoree for both Online Shopping and Technical Achievement, and a partner of L’Oréal’s Women in Digital Program.

Beyond building Shoppable®, Heather is an active speaker and thought leader, presenting at global conferences and appearing across major media platforms including Fox Business, CheddarTV, and Good Morning America. She has also shared her expertise with institutions and organizations such as Harvard, the Wharton Business Podcast, Affiliate Summit New York, Decoded Fashion Milan, Thomson Reuters, and Citibank.

In addition to her work as a founder, Heather now runs a group coaching program for early-stage tech entrepreneurs, supporting the next generation of builders navigating product, growth, and leadership challenges.

Heather is deeply passionate about empowering consumers, creators, and businesses with seamless, engaging, and accessible commerce experiences and continues to push the boundaries of where and how people shop in a digital-first world.