Aaron Edwards is the Founder and CEO of The Charles Group, a global creative and digital agency known for blending strategy, design, and data to drive meaningful business growth. Originally from Manchester, England, Aaron began his career as a Financial Analyst at Barclays Capital in London before relocating to New York City in 2010 to pursue entrepreneurship.

Aaron’s background in finance, paired with a natural aptitude for trends, analytics, and systems thinking, made his transition into the creative industry seamless, particularly during the first wave of data-driven design and marketing. Inspired by the strategic power of creativity and rapid advancements in digital technology, he co-founded The Charles alongside his sister, Samantha Edwards.

Named after their great-grandfather, The Charles was built on a clear founding mission: “To Honor. To Inspire.”

To honor clients through integrity-led partnerships, and to inspire through work that blends creativity with commercial impact.

Under Aaron’s leadership, The Charles has grown into a highly respected agency serving a diverse roster of clients, from corporate and tech leaders such as IBM, Boston Consulting Group, Netflix, and Bloomberg, to iconic luxury brands including Estée Lauder, Marriott, Cartier, and Omega. His deep understanding of the intersection between creativity and commerce has helped position the agency among the top 1,000 fastest-growing companies on the Inc. 5000 list.

With a strategic and operational skill set spanning finance, brand development, organizational design, and international growth, Aaron is known for maximizing business potential through efficient, cost-effective solutions, especially in complex or adverse circumstances. He brings a hands-on leadership style, P&L ownership experience, and a long-term view of value creation rooted in trust and execution.

Today, Aaron continues to build The Charles with a focus on sustainable growth, human-centered leadership, and work that honors both craft and results.