Natalie Nathanson is the Founder and President of Magnetude Consulting, a full-service B2B marketing firm she launched in 2012 to help small and medium-sized tech companies compete — and win — like enterprise players. Under her leadership, Magnetude has grown into a 30+ person team of marketing strategists and specialists, pioneering the fractional marketing model that has since become an industry standard.

An incisive and empathetic leader, Natalie is known for her ability to blend strategy and creativity while keeping client growth at the center of every decision. Her team’s expertise spans demand generation, digital marketing, messaging, branding, and sales enablement — serving clients across industries including cybersecurity, healthcare technology, and professional services.

Beyond leading Magnetude, Natalie is a Forbes Council contributor and recognized thought leader on marketing innovation, business transformation, and leadership. She is also the host of “Shift & Thrive: CEO Insights on Driving Change,” a podcast that unpacks how CEOs and founders lead through transformation, innovation, and growth in a world where change is constant.

Natalie’s passion for entrepreneurship began at age nine, when she started her first small business — a spark that eventually grew into a lifelong commitment to helping others build and scale theirs. Over the course of her career, she’s helped hundreds of organizations harness marketing as a true growth engine while building teams that lead with curiosity, accountability, and heart.

Outside of work, Natalie finds balance in movement and nature — whether running, biking, gardening, snowboarding, or training for triathlons. She lives in the Boston area with her family and is dedicated to teaching her kids to be kind, curious, and resilient humans.