Jorge Velasco is the President and CEO of BR Printers, one of the largest privately held book manufacturers and distributors in the United States. With more than 40 years of experience in the printing, publishing, and educational materials industry, Jorge has dedicated his career to helping publishers, educators, and organizations bring ideas to life through the printed word.

Originally from Mexico City, Jorge grew up in a family of publishers, where his lifelong passion for books began at an early age. Although he earned a degree in Economics, he always knew his future would be in publishing. Over the past four decades, he has held leadership roles across sales, operations, customer service, distribution, and executive management, building a deep understanding of every stage of the publishing supply chain.

Today, Jorge leads BR Printers, which operates six manufacturing facilities across the United States and employs more than 400 people. Under his leadership, the company specializes in printing and distributing books, educational materials, direct mail, and promotional products while serving publishers, school districts, and organizations nationwide.

Beyond the business itself, Jorge is a passionate advocate for literacy, education, and the free exchange of ideas. He believes printers play an essential role in preserving freedom of speech by ensuring that every voice and every story has the opportunity to reach readers, regardless of viewpoint.

Outside of work, Jorge is an avid traveler, cyclist, and lifelong learner. He and his wife, Monica, have been married for more than three decades and share a passion for exploring new cultures around the world. A dedicated Peloton rider and enthusiastic LEGO builder, Jorge believes the best leaders never stop learning, mentoring others, or finding new ways to stay curious—both professionally and personally.